“That’s a Cheetah…a Cheetah…and [another] Cheetah.”


This is too cute.

And I mean: tooooooo cute!

And it also goes to show that logos are very important for a company name and how it’s remembered and recognized–most times its unconscious and probably more widely known than you may even realize.

But it’s a very vital part of a company’s PR, nonetheless.

It’s crucial to know: Does the public trust this symbol of a corporation? Do they know what it stands for? What do they think when they see it?

Good question.

Let’s ask Faith.

That is, Faith Ladd: a very smart and observant 5-yr old whose recognitions of several famous name-brand logos will have you smiling, if not even giggling a little bit. 

Her dad, Adam Ladd, a graphic designer, turned this “guess-the-logo” into a daddy-daughter game driving down the road with her one day. He was so fascinated by her recollections and recognitions during their car ride that he decided to record her telling him the first things she thought of when he showed her the logo.

Her statements are just too darn adorable.

I’m probably gonna be seeing cheetahs, parade elephants, beach balls and marbles from now on!

For the full story by the Huffington Post, click here.


We Gotta’–We Gotta’ Let THE Light Shine!


Source: LoonWatch.com

Some of my favorite verses in the Bible have to do with “Light.” We have:

Matthew 5 (“Be the light of the world…let your light shine before men.”);

Luke 11 (“See to it that the light inside you is not darkness.”);

Romans 13 (“Put on the armor of light.”);

Ephesians 5 (“Live now as children of light.”);

1 Peter 2 (“…praise Him who called you out of darkness and into His Wonderful, Glorious light.”)

As children we sang the Bible-school/kids church staple, “This little light of mine…” …or the more upbeat, contemporary Hillsong Kids version, “Let your light shine- ohh-ohh-ohh-ohh!”

But how real is this simple truth in our lives?

Where have we let the darkness of this world seep in, slowly and subtly?

Even though I have only been in three private Christian schools, I have sadly noticed that each year my spiritual innocence & purity has dwindled some. The Word was all I and my siblings knew and all we were allowed.

And that was perfectly fine with me. Jesus was my Life, I never desired anything–not movies, shows, inappropriate clothing, disobedient actions, video games–from the world.

Not that I am no longer in love with Jesus–that, by GOD’s AMAZING GRACE, will never be true!!–but I have noticed how I have let other things occupy my thoughts and time more than just HIM.

I have noticed when I used to go to the Word of God for satisfaction and rest, I now go to other things–mere distractions, time-wasters, and fleeting entertainment that seems to satisfy but only for a moment. And when it’s over, you end up more empty than before.

It’s too easy to look to the things of this world because they are ridiculously available. But if that’s all we fill ourselves with, that’s all anyone’s gonna ever get out of us.

If we put in a mixture of light and darkness, then a combo of faith and doubt, love and judgment, praise and murmuring, worry and patience, or truth and dishonesty is all that’s come out. And when has having opposing forces in the same situation ever worked for someone? They are bound to cancel each other out.

And it makes for a very confusing, hypocritical and contradictory personality.

Source: The Seed that Grew Blog


Now all of our actions, whether godly or sinful, are covered by Grace and Jesus’ sacrifice. Living like that just makes for a lousy witness for Jesus…

From experience, I can say: the more time and energy you give to Him, the more time you spend reflecting and meditating on His Word or basking in His Presence, the more HE will flow out of YOU. And you will find that it’ll come effortlessly!


And you will find yourself being a shining light of God’s Love, Life, Grace and Peace to people around you without even trying to.

You’ll be like the moon, which reflects the sun (or in our case, the SON) to a dark world.

Source: Eating Life Raw on BlogSpot


I meant to publish this post weeks ago.

But since I didn’t, I thought today would be quite an appropriate day to do so as a tribute to the release of Kari’s new CD on iTunes.

Source: Christian Music Zine

My favorite song so far on her new CD is “We Are”: Kinda’ a new version of “This little Light of mine…”

This first video is of Kari singing live in a studio. Its more intimate and features just single acoustic instruments.


This second one is just a recording of her voice in the original version of the song, which has more of a small orchestra sound, and includes some deep drum beats/rhythm/tempo. The video also includes the lyrics…so you can sing along!!

I think I prefer this version but I just love music that has rhythm that I can feel. But BOTH are beautiful!

Check the Bat and Buy a Mask.


I just thought these were quite humorous…

So there can be some point to this post:

Let’s discuss what we can learn from these?

  • Make sure the words on your prop bat are always facing away from the camera…
  • If you’re gonna talk out of both sides of your mouth, then perhaps buy a costume face mask with a different face on both the front and the back (with one mouth hole per side); that way you can switch it around per opinion, and no one will ever know its you!

An Appalling Arrer…errr, (ahem.) Error.


I read this article, “Hideous query email sparks 6 tips for PR job-seekers,” from the PR Daily News emails (that I receive from Ragan Communications) about students who are a bit careless and don’t take seriously their efforts to reach out into the community for work and experience. They apparently don’t understand that how they present themselves–either in physical form by their dress and manners or in written form by a “letter” (like the one that will be exemplified below)– is a reflection (whether a true one or not) of their name, their rep and their potential (to the eyes of the hirer, employer or future boss) as a worker.

Now, personally I have always been a grammar geek, and with good teaching and being a stickler for details, I have generally had good skills for spelling, punctuation, and proper wording.

Not that I have never made an error, because I have. Almost everyone I think is guilty of some (most likely, pathetic) oversight. And usually it’s always with the silly, stupid mistakes–the ones that would’ve been caught and fixed with a little more attention to detail or maybe even by the eye of a peer, had they asked one.

Below is this “letter”–if you can call it that–by an “anonymous” student that was featured in the above mentioned article plus tips from author Gil Rudawsky on how to avoid having an application or request letter that looks anything like this one.

I copied it because I thought the way he worded it was perfect– I didn’t want to paraphrase, change or minimize his mini lessons in any way.

Here’s the letter, with some details excised to protect the applicant. All misspellings and missing words are preserved:

I am a student from XXX State University I plan on graduating this spring and was very interested in applying at your firm. My major is public but I have had experience in advertisement, campaign management, and social media. I will of course sent you a portfolio and resume upon my graduation I just find it appropriate to contact you early. I extremely respect your business and I feel I have the ability to add to your already sterling reputation.
Thank You
Sent from my iPhone

OK, now let’s look at the letter a little closer. It prompts real-world tips on what job applicants should do.

It’s clear from the first line that the applicant didn’t target our firm. It’s a form letter that was likely sent hundreds of times. He made no attempt to personalize the letter.

Tip: Form letters never work. Targeted pitches do.

In the second line, the applicant says his major is “public.” Public what? I assume it’s public relations, but it could be public policy or public finance. And he has experience in “advertisement.” Did he mean to say advertising?

Tip: Proofread your cover letter; then have a friend review it.                                                                                              It’s exceedingly easy for a potential employer to delete a cover                                                                                                                                                                     letter if there’s a mistake.

Near the middle of line 3, the applicant says he has experience in social media. At this point, who doesn’t have experience with social media?

Tip: Offer an assessment of your skills, but make them stand out.                                                                             Instead of saying you have social media experience, say what makes                                                                               you different from the 500 million other people on Facebook                                                                                            who can also say they have social media experience.

In the fourth line, I’m just going to assume that there is supposed to be another period somewhere here, along with the start of a new sentence. This applicant again shows that he blindly sent out the letter, as we make it clear that we do not hire, nor have we ever hired, anyone right out of school. This letter affirms the wisdom of that policy.

Tip: Research a company before applying; this will save everyone                                                                      time. There’s a reason why some companies hire candidates with five                                                                                           or ten years of experience.

The final sentence: If this applicant did respect our business, he would have spent five minutes proofing his letter, finding out who we are and what we’re looking for. A mistake-laden letter just shows a lack of respect.

Tip: If you are going to offer hyperbole about a company,                                                                                                    back it up. You have a “sterling reputation” because …

The ultimate insult of the letter is that it was sent from his iPhone. That’s got to be a first. Maybe he thought that it was cool to send the letter from his iPhone because it shows his tech savvy. It’s not a good move; it shows laziness. I bet he sent it from his classroom, having found our address minutes earlier.

Tip: Here’s a new one: Don’t send a cover letter                                                                                                                      from your phone. Guess we had to state the obvious.

(Isa’s Note: Bold points are from me not original author.)

Can you imagine getting this from a student who is applying for the PR position at your company? Even if he may have had all the right qualifications, because of his carelessness, he would be thrown out of the selection pile before even being possibly considered for the position. Especially for PR job: a business cannot hire him as their representation and face of the company if he does not care about such details as his own application letter.

so lets all lurn and realize: if you want 2 show yourself as practiced n profficient, short cuts r nevr a good option for any1, especially in thi situation! It important to chek how ur presentin yurself and make sure that your’e alwayz be professional. A student who truly cares will take the x-tra time to proof-reed there final draft. They may be even get it peer reviewed for a 2nd opinion and 4 heven’s sake: they’ll certinly use spell check!

It could be the different between the ‘yes’ you want and the ‘no’ you dred.*

(*Note:* *In case, you didn’t know… that last part: yeah, that was on purpose. I now…know how to0…to spell…duh.)

Greetings: The Big Mac comes in peace….


Ok. So see all the yellowish-lime green countries?

All those countries have a McDonald’s within their borders.

Now see all the blue?

Those countries don’t have any golden arches…like, at all.

None. Zero. Zilch. Nada.

(It’s a bit hard to grasp. I know.)

Got it? Ok.


This is Nazareth.

No–not the city–I’m talkin’ bout the man (Over on the right…right hheerree.—>

Coincidently: the man named after that city in Israel.

And he is one of my favorite Christian comedians of all time.

Although born in Nazareth, he grew up in Kuwait and then his family moved to the states when he was 20, and boy, does he love this country.

I know, I know: What does a random Middle Eastern funny man have to do with McD’s-deprived-nations?

Well I shall tell you.

A couple years ago, I saw this video (it’s below) of a comedy show routine he did where he cracks a joke about junk food (starting about 2:10 of the video) and unhealthy food joints. He says that wherever there is junk food, there is peace. He even makes mention of Burger King at around 2:45.

When I saw that map–you know, the green-blue one above?– I immediately thought of his comment.

I took another look at the map.

Sudan. Syria. Iran. Afghanistan. North Korea.

These names popped out at me this time.

I wonder: Is there really a link between peace and the availability of unhealthy junk food? Are companies like McD’s and Burger King aware of this? Have they tried to advertise and put their products in these poor turmoiled countries? And been rejected or run-off and turned away?

Is it because of the stiffness and warring (whether by savage terrorists, restricting government officials or controlling dictators) that a country never gets to enjoy the salty crispiness of golden string fries or the sweet joys of an ice-cold chocolate frosty?

How sad.

So next time you see a billboard advertising a McD’s Double Quarter Pounder with Cheese or a Burger King Whopper,

…instead of cursing the unrealistic tempting images…

Look to Heaven and thank God for the peace we have been gifted with.

And we said ‘OK’…


A couple days ago I received an email from my lovely grandmother.

On it, she had pasted this commentary that written and then recited by Ben Stein on CBS Sunday Morning Show.

You know, Ben Stein: the terrible, monotone-voice teacher in Ferris Bueller’s Day Off.

I was first introduced to him, actually in, Expelled: No Intelligence Allowed, a truly fascinating documentary done by Stein, in which he examines academic freedom in universities and areas of academia when it comes to the topic of intelligent design. I highly recommend it.

Anyway…Back to the beginning:

So I read Stein’s CBS Monologue and was really impressed by his words and wanted to share them with you.

Enjoy and be moved.


“My confession: I am a Jew, and every single one of my ancestors was Jewish.

And it does not bother me even a little bit when people call those beautiful lit up, bejeweled trees, Christmas trees…

I don’t feel threatened.

I don’t feel discriminated against…

That’s what they are, Christmas trees.

It doesn’t bother me a bit when people say, ‘Merry Christmas’ to me.
I don’t think they are slighting me or getting ready to put me in a ghetto.

In fact, I kind of like it. It shows that we are all brothers and sisters celebrating this happy time of year.

It doesn’t bother me at all that there is a manger scene on display at a key intersection near my beach house in Malibu…
If people want a creche, it’s just as fine with me as is the Menorah a few hundred yards away.

I don’t like getting pushed around for being a Jew, and I don’t think Christians like getting pushed around for being Christians.

I think people who believe in God are sick and tired of getting pushed around, period.

I have no idea where the concept came from: that America is an explicitly atheist country.

I can’t find it in the Constitution and I don’t like it being shoved down my throat.

Or maybe I can put it another way:

Where did the idea come from that we should worship celebrities and we aren’t allowed to worship God as we    understand Him?

I guess that’s a sign that I’m getting old, too.  But there are a lot of us who are wondering where these celebrities came from and where the America we knew went to.

In light of the many jokes we send to one another for a laugh, this is a little different:

This is not intended to be a joke; it’s not funny, it’s intended to get you thinking.

Billy Graham’s daughter was interviewed on the Early Show and Jane Clayson asked her ‘How could God let something like this happen?’ (regarding Hurricane Katrina)…

Anne Graham gave an extremely profound and insightful response. She said:

I believe God is deeply saddened by this, just as we are, but for years we’ve been telling God to get out of our schools, to get out of our government and to get out of our lives.  And being the gentleman He is, I believe He has calmly backed out.  How can we expect God to give us His blessing and His protection if we demand He leave us alone?’

In light of recent events (terrorists, school shootings, etc.)…

I think it started when Madeleine Murray O’Hare (she was murdered, her body found a few years ago) complained she didn’t want prayer in our schools, and we said OK.

Then someone said you better not read the Bible in school.  The Bible says thou shalt not kill; thou shalt not steal, and love your neighbor as yourself.

And we said OK.

Then Dr. Benjamin Spock said we shouldn’t spank our children when they misbehave, because their little personalities would be warped and we might damage their self-esteem (Dr. Spock’s son committed suicide).  We said an expert should know what he’s talking about…

And we said OK.

Nowwe’re asking ourselves why our children have no conscience, why they don’t know right from wrong, and why it doesn’t bother them to kill strangers, their classmates, and themselves.

Probably, if we think about it long and hard enough, we can figure it out.

I think it has a great deal to do with ‘WE REAP WHAT WE SOW.’

Funny how simple it is for people to trash God and then wonder why the world’s going to hell.

Funny how we believe what the newspapers say, but question what the Bible says.

Funny how you can send ‘jokes’ through e-mail and they spread like wildfire, but when you start sending messages regarding the Lord, people think twice about sharing.

Funny how lewd, crude, vulgar and obscene articles pass freely through cyberspace, but public discussion of God is suppressed in the school and workplace.

Are you laughing yet?

Funny how when you forward this message, you will not send it to many on your address list because you’re not sure what they believe, or what they will think of you for sending it.

Funny how we can be more worried about what other people think of us than what God thinks of us.

My Best Regards, Honestly and respectfully,
Ben S.

{Isa’s Note: All emphasis marks (bold, italicized) are mine.}


It’s stuff like this that I sometimes want to yell from the rooftops. To show the world the truth.

Sometimes, when I get frustrated over how twisted the world is, I have to remember that they are blind.

Blinded and deaf to the Truth, the Light and the Life of the Word.

Without Christ, their “eyes” are spiritually unable to see or perceive goodness. For them to understand, comprehend and accept is absolutely impossible.

Sad. But very true.

Question is, what are we gonna do to change that?

Eye On the Tig…errr…Cheese?


Someone showed me this video a couple of years ago:

I thought it was hilarious!

It was brilliant marketing on the part of the Nolan company!

They use familiar & catchy tunes that people will hum, sing along to and remember. They throw in an adorable mouse, a dash of comedy and a hint of drama, thus creating an advertisement that you’ll kinda’ enjoy (admit it!) and  want to see over again (you pressed ‘replay,‘ didn’t you?).

They do another one with a squirrel and nuts that I found when looking for this one, but I didn’t think it was as good.