I think– I would hope– that we all know somewhere deep down that they do it to us… right?
The whole “appealing to the senses” thing they do? Just to get us to walk in and hand them our money for something we know doesn’t look at all like their advertisements?
It’s all a deliberate trap.
They put these images on billboards, TV commercials, magazines, the sides of 18-wheelers truckin’ down the highways past us. And they make it almost irresistible for some.
We (I say the collective “we”; I don’t prefer fast food) start drooling and make an immediate beeline for the nearest sighting of the Golden Arches.
They definitely know what they’re doing.
Looking at these pictures, I just want to laugh. I wonder: if the real pics of the products on the right were posted all over the billboards and ads, would business go down? Or are people just addicted anyway and do not care what it looks like?
(In terms of categories: this is obviously the marketing side of PR.)