Nuh-Uh! McD’s Would Never Deceive Me! What!?!

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I think– I would hope– that we all know somewhere deep down that they do it to us… right?

The whole “appealing to the senses” thing they do? Just to get us to walk in and hand them our money for something we know doesn’t look at all like their advertisements?

It’s all a deliberate trap.

They put these images on billboards, TV commercials, magazines, the sides of 18-wheelers truckin’ down the highways past us. And they make it almost irresistible for some.

We (I say the collective “we”; I don’t prefer fast food) start drooling and make an immediate beeline for the nearest sighting of the Golden Arches.

They definitely know what they’re doing.

Looking at these pictures, I just want to laugh. I wonder: if the real pics of the products on the right were posted all over the billboards and ads, would business go down? Or are people just addicted anyway and do not care what it looks like?

(In terms of categories: this is obviously the marketing side of PR.)

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About Isa Ramos

ME: SEU Sophomore. Writer. Editor. Reader. Event Planner/Organizer. List-Maker. Floridian by birth. 50% Spain-ish. Amateur Athlete. Aspiring Chef. Servant-Leader. Daughter of the King of Kings. LOVE: Worship; a Fresh Fruit Salad; Storms, Breezes; Seashells, Waves, Sunsets; Autumn Leaves; a Camp Fire; My Family & Friends; The Holiday Season; Sparkling Christmas Lights; Disney Fireworks. ENJOY: Grilled Cheese; Traveling; Soccer, Frisbee, Tennis, Swimming, Volleyball; Watching the World Cup; the Olympics; Peanut Butter and Nutella Sandwiches; Spanish Tapas; Chocolate-Covered Strawberries; Chocolate Cake. FAV. PLACES: Home, IKEA of Orlando, Sarasota, South Dartmouth, Newport, Mallorca, Barcelona; Epcot; KOBE' Steakhouse, The Cheesecake Factory. DREAM VACATIONS: Tahiti, Bahamas, Hawaii; Alaska, Canada; Italy, Sweden, Ireland; Israel; Colorado, California, North Carolina, New York.

10 responses »

  1. Haha this is hilarious! But at the same time it is so true. I never really realized it until I read this blog post. I’m pretty sure that the restaurant sales would go down if they advertised their food the way it actually appeared. Most of us judge food by their appearance first. I know that I am guilty of this. But I never really paid attention to it as I ate it. I was always more focused on my hunger. But I’m pretty sure that now I will start paying more attention. Good job!

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  3. Wow!! That’s all I can say! I knew that the food we were getting was not as good looking as the ones in the commercials, but these look awful! The pictures were a great realization and are a perfect fit. I love how you use little paragraphs in all of your posts. It makes me want to read your blog. I loved the post, not so much McDonald’s anymore.

  4. Haha. A great picture of advertising at its finest. This kind of reminds me of when you open up a bag of chips that appears to be full and there’s only 10 chips in there. This is a great post..definitely enjoyed it.

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  6. This is something that I think is commented on all the time, but I’ve never seen it put in true picture form before. I don’t know how many times I’ve heard someone say, “Well it certainly doesn’t look like the picture does it?” I wonder what a branch manager or a higher up might say to this. What would be his or her response?

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  8. I have to admit that at this time in my life as a college student, I do not care what the food looks like and i will eat almost anything as long as it taste similar to what the advertisement looks how it would taste. In my opinion, I do not think business would go down if they changed their pictures. McDonalds and Burger King are simply too convenient and addicting.

  9. Pingback: Nuh-Uh! McD’s Would Never Deceive Me! What!?! « Johnnie Kirkland

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